Same Sky
All Worlds Share the Same Sky…

“It’ll Be Done When It’s Done.”

Such is the saying that many game developers adhere to when creating big scale games. I for one believe that this policy is all fine and good–until you announce a game. Once you announce a game, you really should sort out a release date as soon as you can, or else you’re going to piss people off.

Nintendo has been charged with this for a while because they won’t give a release date for Mario Galaxy or Smash Bros. Brawl. However, they’ve assured us many a time that we will see these titles by year’s end. At least that’s something.

A running gag in the industry is the development of Duke Nukem Forever, a game that has been “in development” for about, say…ten years!

But a very recent abuser of this phrase is Blizzard.

It’s apparently been in development since 2003, after they finished Warcraft III, yet the game is still in pre-alpha. Long development cycle, eh? Anyway, the point is, they’re saying that the game is far from done and that we shouldn’t expect to see it for another couple years (allegedly). So, here’s the question: why tell fans so soon?

This same thing happened with Twilight Princess. Announce a game too early in its development and you’ll start the hype train–with no info to go on for long periods of time, fans will begin to blow up their expectations, and by the time the game comes out, it will have a hard time meeting those expectations. Of course, this is certainly the fault of the fans, but at the same time, announcing a game too early can be frustrating for fans: ignorance is bliss.

If you’re not aware of a game, you can’t get irritated by waiting for it, and you certainly can’t build up too much hype. Back in the old days, people didn’t really know about games until they were out, or close to release. This process didn’t really occur back then.

Of course, Korea exploded at this announcement because over there, Starcraft is a national sport. I’m not even kidding. I’m pretty sure it is. But how will the Koreans deal with waiting for the game, which, based on Blizzard’s track record, will be delayed at least once? I pray for their sake, ‘cuz Korea will mess them up bad. Then again, they’ll probably just keep playing the first game.

It’s a bit of a conundrum, either way. Announce a game too late and you don’t build up enough hype and attention for it, but announce a game too early and you leave the fans out to dry as they wait anything they can get

Of course, there’s the ever-pressing issue of committing yourself to a date–if you don’t, then you may end up continually trying to perfect the game and it never releasing.


One Response to ““It’ll Be Done When It’s Done.””

  1. I agree to wait the release on the stipulation that they will produce a video like “The Cinematic StarCraft2 video” every week. ^_^

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